Primo Mortgages & Protection
Here at Primo, clients are at the forefront of everything we do. We work to ensure your journey is as stress-free as possible, finding you the right products for your circumstances.
Who are Primo Mortgages & Protection?
Primo Mortgages & Protection provides expert mortgage, protection and insurance advice. Primo Mortgages & Protection is a trading name of Just Mortgages Direct Limited and Primo Mortgages & Protection is the name under which we carry out these services.
Primo Mortgages & Protection is not a business in its own right, it is part of Just Mortgages Direct Limited, which is an appointed representative of The Openwork Partnership, a trading style of Openwork Limited. Just Mortgages Direct Limited was set up in 1989 and has been part of The Openwork Partnership since 2016.
The Openwork Partnership is one of the UK’s largest Financial Advice networks, with over 4,500 advisers and in excess of 700 appointed representatives based throughout the UK.
YOUR PROPERTY MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE.

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We aim to provide a professional yet tailored service to all our clients to enable you to find a mortgage that meets your needs. We’re also dedicated to providing outstanding customer service, so you can rest assured that you’re in good hands when you choose Primo Mortgages & Protection.
Google Reviews
Shobha Ch2025-02-07Trustindex verifies that the original source of the review is Google. I am a repeat customer of Primo Mortgage for over a decade, I have consistently experienced exceptional service that exceeds expectations. Joe Favata, my mortgage advisor, has been instrumental in guiding me through multiple mortgage processes with professionalism and efficiency. He is quick, pragmatic and makes sure that overall experience should go smooth. Joe’s dedication to finding tailored solutions and his commitment to clear communication have made each experience straightforward and stress-free. I highly recommend, Joe and Primo Mortgage to anyone seeking reliable and personalized mortgage assistance. Alex Hale2024-12-30Trustindex verifies that the original source of the review is Google. My wife and I had a great experience with Primo Mortgages & Protection! Do believe the hype! If you were like us and wary of asking for help and guidance.. look no further. Top man, Top Bloke! Doughboyz Ltd2024-12-30Trustindex verifies that the original source of the review is Google. Would recommend every day of the week. Extremely professional, genuinely goes above and beyond and really made us feel looked after and answered all of our questions when we didn't really know what "the big words" meant! One of the best companies I've come across. Joseph Henriques2024-11-26Trustindex verifies that the original source of the review is Google. Joe was absolutely Fantastic, he helped my mother and I get the right mortgage through his great experience and knowledge. He always set our expectations, gave reassurances when required and was available for any questions we had. Honestly couldn't have asked for a better broker!!!! Heritage Electrical London Limited2024-11-21Trustindex verifies that the original source of the review is Google. We wanted to write this review for Premo Mortgages, as we have found Joe to be extremely on the ball and very proactive. He promptly responds to all the questions we throw at him and is incredibly patient, especially considering the complex mortgage process we've just gone through. This is the third mortgage Joe has arranged for us in the last five years, and we couldn't be more satisfied. To top it off, his rates are very reasonable. Highly recommend! Martin & Jessica Waheeda Choudhury2024-10-15Trustindex verifies that the original source of the review is Google. This review is especially for Joe Favata. A Very Big Thank You. I am writing to thank you for your recent work in securing me a mortgage. I would highly recommend Joe Favata as your broker. He is extremely professional and knowledgeable, making buying our first home easy. He is always quick to respond to any questions or concerns, and he went above and beyond to ensure we were happy with our purchase. A real credit to Primo Mortgages! Ormond McDowell2024-10-04Trustindex verifies that the original source of the review is Google. Joe is amazing from start to finish with our mortgage! He works around the clock also and explains things in a clear manner. Highly recommend Joe what a man! sarah2024-10-01Trustindex verifies that the original source of the review is Google. Working with Joe was an outstanding experience from start to finish. He made the entire process seamless and straightforward, removing all the stress we anticipated. Joe consistently went the extra mile, keeping us informed and making sure every detail was taken care of. I highly recommend Joe to anyone. Curtis Stevens2024-10-01Trustindex verifies that the original source of the review is Google. Was recommended Joe by a friend and he was amazing every step of the way. He was always available when we needed him and was very knowledgeable about any questions we had. Joe made the mortgage experience trouble free which took a much needed weight off our shoulders. Couldn’t recommend him enough Anna Peeling2024-09-22Trustindex verifies that the original source of the review is Google. I can’t express enough how great my experience was with Joe at Primo Mortgages! From the very first conversation to the final stages of the mortgage process, he made me feel completely at ease. Joe went above and beyond to ensure I understood every little detail, patiently walking me through all my options without ever making me feel rushed. His expertise was clear from the start, but what truly stood out was his genuine care and commitment to finding the perfect solution for me. Throughout the entire process, Joe was always available for a quick call or message—whether I had a big question or just needed reassurance. He handled everything with such a positive attitude, turning what can often be a stressful process into an incredibly smooth one. I have already recommended Joe to a few work colleagues and I wholeheartedly recommend him to anyone seeking guidance on their mortgage journey—you won’t find a more dedicated, knowledgeable, or caring advisor!