Primo Mortgages & Protection

Here at Primo, clients are at the forefront of everything we do. We work to ensure your journey is as stress-free as possible, finding you the right products for your circumstances.

First Time Buyers

Are you looking to purchase your first home this year? Primo Mortgages & Protection are here to assist you.

Home Mover

Is it time to move on to your next home? We are here to support your home moving needs.


Are you looking to secure the right deal for your home and circumstances? We are on hand to help.


Are you considering your property investment options? We are here to provide you with expert advice.

New Build

Have you found your dream home on a new development? Our mortgage advisers can help with these specialist mortgages.

Life Insurance & Critical Illness

Are you and your loved ones protected if the worst happens? Don’t leave it up to chance.

Income Protection

Are you protected financially if your income stream was impacted by unforseen circumstances?

Buildings & Contents Insurance

Protect your biggest investment and valued belongings. 

Who are Primo Mortgages & Protection?

Primo Mortgages & Protection provides expert mortgage, protection and insurance advice. Primo Mortgages & Protection is a trading name of Just Mortgages Direct Limited and Primo Mortgages & Protection is the name under which we carry out these services.

Primo Mortgages & Protection is not a business in its own right, it is part of Just Mortgages Direct Limited, which is an appointed representative of The Openwork Partnership, a trading style of Openwork Limited. Just Mortgages Direct Limited was set up in 1989 and has been part of The Openwork Partnership since 2016.

The Openwork Partnership is one of the UK’s largest Financial Advice networks, with over 4,500 advisers and in excess of 700 appointed representatives based throughout the UK.


Is it time to start your journey?

Let us help you achieve your goals this year.


Fill out the below form to get in touch today!

We aim to provide a professional yet tailored service to all our clients to enable you to find a mortgage that meets your needs. We’re also dedicated to providing outstanding customer service, so you can rest assured that you’re in good hands when you choose Primo Mortgages & Protection.

Google Reviews

Joe Favata looked after me as a somewhat nervous first-time buyer in my search for the best possible mortgage available. As a whole of market broker he has access to all of the available lenders so he wasn't limited to just a select few. He let me know exactly which documents would be needed and was able to liaise with the lender quickly to produce a mortgage offer within a matter of days. What's more, when we discovered that the lender had reduced their rates across the board Joe was able to go back to the lender to amend their offer to provide me with the newer, cheaper rates on offer. Highly recommended
Daniel Jones
Daniel Jones
Joe has looked after us for years and we've always received the best possible service. Communication is excellent and advice is just the same. We've recommended him numerous times and will continue to do so. Joe has helped us navigate this difficult time with a remortgage and we can not recommend him high enough
Joe is an absolute legend, he made our experience very smooth and efficient. Extremely knowledgeable and professional, would highly recommend and will definitely be using Joe's services in the future!
I used Joe as my mortgage broker. My case was complicated. But, Joe was amazing. He held our hands through the whole process, always easy to get hold of. At times I was pretty stressed out with the solicitors and the estate agent. But, Joe was great all the way through, he was a calming voice and helped ease the stress. He went above and beyond with his assistance.
Ross Blunden
Ross Blunden
A great experience dealing with Joe at Primo. All round professional manner, really approachable and got the job done. The main positive for us was that Joe didn't rush us off the phone like other advisors have. Any questions we had he took the time and effort to clearly explain and run us through each stage of what was required and what was happening. Would really recommend them for anyone looking to buy. Great company.
Sean Burrows
Sean Burrows
I’ve used Joe to purchase 2 properties and to remortgage and his service has been outstanding. He has given accurate and consultative advice and done his upmost to support me into getting the best possible mortgage. Very professional, easy to contact and reliable.
Jessica Wilson
Jessica Wilson
Thanks so much to Joe for the amazing service he provided. I honestly can't recommend him highly enough. He explained the process and led me through it all perfectly and clearly. He made sure the remortgage went through as fast as possible. Email queries were always answered very quickly and with complete clarity. Will definitely be using Primo Mortgages again in the future. Many thanks
Joe has been amazing through our whole mortgage process from start to finish! As first time buyers the process was daunting but Joe made the process easy by explaining everything in detail to ensure we understood. He is always on hand to answer any questions with a very quick response time. We have also used other services through Joe and again, the process was made easy. Highly recommend Joe to everyone! Thanks again Joe you have been brilliant!!
TC Group
TC Group
Primo always put the client experience at the forefront of everything. It’s very refreshing to meet a mortgage broker that understands how to use limited company profits to get the best outcome for their clients.
David Buxcey
David Buxcey
Joe was brilliant from start to finish. To start with with was extremely responsive and diligent also veey clear with instructions and advice. Toward the end of the process he helped us navigate our way through a challenging last leg on the way to exchange. With his help we managed to hit our target completion date which was incredibly important to us. I will definitely use Joe again and would recommend him to anyone thanks Joe! 😊